AI on the Brain
Rachel Lomasky
·
Chief Data Scientist
July 10, 2025

Will AI undermine the “IKEA effect,” a phenomenon where individuals develop a greater attachment to things they've invested more effort into?


My blog this week is in Civitas Outlook, the online journal of the Civitas Institute at UT Austin, which publishes original writing about the ideas that create flourishing societies. You can read it at: https://www.civitasinstitute.org/research/ai-on-the-brain

Rachel Lomasky
Chief Data Scientist
About
Rachel

Rachel Lomasky is the Chief Data Scientist at Flux, where she continuously identifies and operationalizes AI so Flux users can understand their codebases. In addition to a PhD in Computer Science, Rachel applies her 15+ years of professional experience to augment generative AI with classic machine learning. She regularly organizes and speaks at AI conferences internationally - keep up with her at her LinkedIn here.

About Flux
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